Logos, colors & type

Primary logo

Club signature

Use this on anything that carries the club’s name. It’s Rotary’s official signature for our club — the Rotary wordmark, the wheel, and “Beaumont-Cherry Valley” locked together. Setting “Rotary” as plain type next to the club name is a stand-in; reach for this instead.

Full color

For white and light backgrounds. Royal Blue type, Gold wheel.

SVG web PDF print PNG 600 dpi

Reversed

For Royal Blue, dark panels and photos. White type; the wheel stays Gold.

SVG web PDF print PNG 600 dpi

Which file do I need?

Charitable arm

Rotary Club of Beaumont Foundation

The Foundation is the club’s 501(c)(3) (EIN 33-0779776) and a separate legal entity. Use its signature only when the Foundation is the named party — donation receipts, grant applications, scholarship paperwork, tax-deductible giving appeals. For everything else, use the club signature above.

Full color

For white and light backgrounds.

PNG 1410 px

Reversed

For Royal Blue, dark panels and photos. White type; the wheel stays Gold.

PNG 1410 px

Printing large? The Foundation signature is only available as a PNG, which holds up to about 4.5 inches wide at print quality. For a banner or sign, ask the webmaster rather than stretching the PNG.

Getting it right

Usage rules

Rotary International sets these for every club logo. They’re short, and they’re what keeps the wheel looking like the wheel.

• Use the files as supplied. Scale them proportionally; nothing else.
• Keep it at least 1 inch (72 pt) wide. Smaller than that and “Beaumont-Cherry Valley” stops being readable.
• Pick the version for the background. Full color on light, reversed on dark or busy photos.
• Don’t flatten it to one color. Turning the whole signature white fills in the wheel’s spokes and gear teeth. Use the reversed file — it keeps the wheel Gold.
• Don’t retype the club name. It’s set in Neue Frutiger World Light, a licensed typeface, and is already outlined in these files. Open Sans or Arial look visibly wrong.
• Don’t stretch, rotate, recolor, outline or add effects — and don’t add other words above or below it.
• Don’t put “Rotary” in an event or project name on its own. Use the club name: “Beaumont-Cherry Valley Rotary Chili Cook-Off,” not “Rotary Chili Cook-Off.”

Palette

Colors

Rotary’s official palette. Lead with Royal Blue and Gold; use the secondary colors as accents and the neutrals for backgrounds and body text. Use PMS or CMYK values for print, RGB or HEX on screen. Click a HEX value to copy it.

Primary

Secondary

Neutrals

Typography

Brand fonts

Rotary’s typefaces are Frutiger for headlines and Sentinel for body text. Both are licensed fonts most of us don’t have, so Rotary names free stand-ins — and those are what this website uses.

Sending a file to someone else? Use Arial and Georgia in Word and PowerPoint documents that others will open — they’re on every computer, so the layout won’t shift. The club name inside the logo is artwork, not type, so it looks right regardless.